DAN
AI Search Performance Tracking & Insight Analytics Employee
Tracking Prompt Performance
Track across all major LLMs
- Every package includes unlimited prompt tracking across all major LLMs.
- You can track as many prompts as you want acrosss many LLMs as you want as many times as you want.
LLMs available for tracking
Track across traditional search engines
- No blind spots. DAN analyzes Google, Bing, and LLMs side-by-side for every keyword.
- Get a complete visibility layer: Compare how Google/Bing rank a query versus how LLMs respond all in one unified dashboard.
Traditional search engines available for tracking
Traditional SaaS tools only tracks organic result on search engine result page but DAN dives into all sub-sections present on the SERP to monitor the presence across these sub-sections
Sub-sections tracked on Bing SERP
ads, answer box, coupons results, events results, inline shopping results, job videos, knowledge graph, local map, local results, recipes results, related questions, related searches, top shopping results, top stories and many more.
Sub-sections tracked on Google SERP
about, ads, answer box, ask or maps, converse sites, courses, buying guide, complementary results, courses, dmca complaints, discussions, events, events results, find results on, inline images, inline images expanded searches, shopping results, inline videos, jobs listings, knowledge graph, local map, local results, mental highlights, and many more.
Intelligent tracking
Enable Intelligent Tracking and let DAN take over. DAN automatically determines the right keywords, locations, personas, timing, frequency, and channels to track across all major LLMs and traditional search engines like Google and Bing. It dynamically adapts in real time to maximize revenue-driving traffic for your brand.
To unlock Smart Tracking, connect your Google Search Console, Google Ads dashboard, GA4, and GTM. DAN uses these signals to continuously optimize what should be tracked and why.
DAN Focuses on Multiple Signals in Transparent Way To Get You The Keywords Your Audiences is Asking
Competitor's Target
DAN pulls signals from multiple sources to identify your content-winning competitors and surface the keywords they're targeting for you.
Customer Interaction
DAN listens across meetings, calls, complaints, and support chats to uncover the questions customers ask. DAN turns these real questions into your next content roadmap, because what they ask you is exactly what they ask AI.
Ads Keyword
By integrating with your ad platforms, DAN evaluates your Google Ads keywords across numerous signals and identifies the highest-impact opportunities for content that can generate meaningful traffic.
DAN Suggested Keywords
By integrating diverse data sources and running proprietary models across multi-layered signals, DAN uncovers the most effective keywords for driving traffic.
People Also Ask
During every Google and Bing tracking pass, DAN parses 'People Also Ask' insights to curate a fresh, high-relevance keyword set tailored to emerging customer intent.
Track Engagement
Revenue and traffic Metric
DAN plugs into GSC and GA4, enriches them with its own AI-bot tracking intelligence, and delivers actionable metrics, not vanity data. Understand which pages get SERP visibility, human traffic from traditional search and AI search, AI-bot retrieval activity, and the conversions each page drives. Finally know what's performing, what's driving traffic, and what's generating revenue.
AI Bot Traffic
AI search sends their bot to retrieve content from your pages every time they use your page as citation. Track which bots are visiting which pages with simple integrations to understand which content is working in AI search.
Referrer Traffic
Track which pages are getting how much of human traffic originating from the AI search.
| Page | Click from search | SERP Impressions | Avg SERP Position | AI Bot Visits | AI Referred Traffic | Conversion | AI Search CTR | SERP CTR | SERP Conversion Rate | AI Search Conversion Rate |
|---|---|---|---|---|---|---|---|---|---|---|
| https://www.optimizeai | 972 | 19,838 | 7.9 | 2,532 | 27 | 11 | 1.09 | 3.76 | 0.29 | 0.24 |
| https://www.optimizeai | 1,734 | 46,864 | 5.3 | 7,117 | 101 | 29 | 1.41 | 4.21 | 0.31 | 0.37 |
DAN's Other Workloads
Technical Report
DAN proactively identifies technical issues across your site using PageSpeed Insights. Based on the severity of your subscribed package, it either triggers a manual action alert or routes the issue to LEO for automated remediation.
Content Analysis
DAN performs a multi-dimensional evaluation of your content—assessing contextual relevance, AI citation readiness (positive and negative factors), SEO structural integrity, presence and quality of structured data, and alignment of headings, slugs, and breadcrumbs with target keywords. This ensures every page is optimized for human readability, search performance, and AI-driven visibility.
Traditional SERP Indexing
Recognizing that SEO and AEO complement each other, DAN continuously monitors whether your pages are indexed by traditional search engines. When indexing gaps are detected, DAN generates a manual action alert or initiates a LEO auto-fix workflow, depending on your plan tier.
To-Do Queue
With DAN tracking thousands of signals across your site, all identified issues are automatically organized into a unified To-Do Queue. Each item is intelligently classified as either requiring manual intervention or eligible for LEO's automated resolution (for customers with LEO enabled).
Social Tracking
Since AI systems heavily factor user-generated content, reviews, and social sentiment, DAN monitors key social platforms to detect signals impacting your AEO performance. It then provides actionable guidance to your social and content teams on what to amplify, address, or adjust to strengthen AI visibility.
Dan Indexed
DAN Context Index performs a full-site crawl and index of your entire web presence, regardless of size. This eliminates accidental duplication around synonym keywords, enables precise identification of content gaps, and assesses whether existing pages contextually satisfy a query—not merely match a keyword.